6 Reasons Why Your Business Needs a Social Media Manager
What is a social media manager?
You might be wondering why you might need a social media manager for your business. Luckily for you, I’m here to tell you my 6 top reasons why your business needs a social media manager.
Social media has become an essential part of our daily lives, whether we like it or not. It has become a powerful tool for businesses to reach a wider audience, connect with our existing community and build brand awareness.
Social media marketing has become an indispensable part of digital marketing, one that you can’t ignore when it comes to cultivating a community around your brand or product. Here’s why your business needs a social media manager.
Why do you need a social media manager?
1. The social landscape is always changing & we keep on top of these changes
A social media manager can keep track of the algorithm changes and new trends within the platform, a social media manager can then adapt your strategy and content based on the latest updates.
2. We save you time
Everyone has expertise and yours is running a business. Mine is running your social channels, so spend your time running your business and I'll run your social channels alongside it and increase audience, reach and sales.
3. We know what to post and when on your social channels
From the optimal time to the type of Reel to the colours that perform best. There's a whole science behind it that we (myself included) have spent years learning and perfecting.
4. Increased website traffic
Who would have thought that social media and SEO went hand in hand? Social interactions, such as likes, shares, and comments, can impact your search engine rankings, making social media an essential part of your SEO strategy. Plus, by sharing links to your website on social media, you can drive traffic and improve your search engine rankings.
5. Audience Engagement and Community Building
Social media is not just about broadcasting messages; it's a two-way communication channel. A social media manager builds a community by engaging with potential and existing followers, and responding to comments, messages, and mentions promptly. We can also initiate and participate in conversations, polls, and discussions to keep your audience actively involved. Building a sense of community around your brand enhances customer loyalty and can lead to increased brand advocacy. A social media manager understands the pulse of your audience and tailors interactions to create a positive and lasting impact.
6. Monitoring Analytics and ROI Tracking
To gauge the effectiveness of your social media efforts, it's essential to track metrics and analyze performance.
A social media manager utilizes analytics tools to measure key performance indicators (KPIs) such as reach, engagement, conversions, etc.. By interpreting these metrics, we can make data-driven decisions to optimize your social media strategy. Understanding what works and what doesn't allows for continuous improvement, ensuring that your social media presence aligns with your business objectives. This focus on ROI (Return on Investment) ensures that your resources are allocated efficiently for maximum impact and results.
What does a social media manager cost?
If you’re wondering ‘What does a social media manager cost?’ then this can be quite an ambiguous question. Social media managers vary depending on their experience and packages. I have over 7 years of experience in Digital Marketing and Social Media and a BA in Fashion Marketing. My packages start from £350 per month, you can find all of these here.
Social Media Marketing packages for small business
If you are a small business that is worried about the cost of a social media manager then I recommend starting with the smallest package and going from there. Just keep in mind that you may find that progress is slower than with the Premium Package.
I also offer the ‘The do it yourself package’. This includes a deep dive into your social media accounts analyzing your posting strategy, frequency, engagement, hashtag use, and more. It is perfect if you love running your social media but you're not getting the engagement and sales you deserve from it then our do-it-yourself package is for. The investment for this is £120 making it the ideal social media marketing package for small businesses.
In today's digital marketing sphere integrating social media marketing into your business's overall strategy has become imperative. Using the influence of social media enables you to enhance brand visibility, enhance customer interaction, boost website traffic, and acquire valuable insights into your audience's behaviour. If your business hasn't embraced social media marketing yet, now is the time!
